Targeting rural India, smart feature phone brand "iVVO" which is a subsidiary of new entrant BRITZO, on Tuesday unveiled "Eco Series" handsets ranging from Rs 569 to Rs 669.

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The product lineup of the "Eco Series" include models like iVVO IV1801, iVVO IV1805s and iVVO Eco Beatz.

"We are confident that the `Eco Series` will further emerge as a crucial milestone for us, as we make deeper inroads into the country`s rural hinterlands," said Pradipto Ganguly, CEO and Co-Founder, BRITZO.

All three dual-SIM devices feature 1000mAh battery, MP3 and MP4 player, LED Torch, Bluetooth support, one-touch music access, 1.8-inch screen, General Packet Radio Service (GPRS) web browser, wireless FM, primary camera and storage space expandable up to 32GB.

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The IV1805s variant additionally includes a selfie camera and vibration mode.