TATA NEU: All you need to know about superapp

The Tata group is taking a big step towards its digital offerings as the super application Tata Neu will go live today. The youngest member of the Tata family, Tata Digital brings Tata Neu. The application will go live along with the IPL match between Lucknow Super Giants (LSG) and Delhi Capitals (DC) at 7:30 pm.

"The wait is over! Watch out for Tata Neu during the match today!," Tata Neu tweeted.

It is an exciting platform that gathers all Tata brands into one powerful app. Combining traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata. 

This super-app allows users to access a range of Tata services like booking hotels with Taj, AirAsia for flights, big basket for groceries, 1mg for medicine, and many more.

"As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join," said Tata Sons Chairman Natarajan Chandrasekaran.

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"Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the center of Tata Neu, delivering a powerful One Tata experience," he added.

Also, shopping is available from Westside and Trent in Tata Neu. Plus, people can use croma for electrical goods. So, overall it is a diversified supermarket that is not yet made in India.

Chandrasekaran said "We look forward to learning continuously, to keep evolving, and meet the needs of our consumers. Welcome to the Neu World."