Sony on Monday announced two new additions to its α (Alpha) APS-C series of mirrorless cameras with the launch of the Alpha 6600 and Alpha 6100. These new lightweight bodies include autofocus performance, superb image quality, and the very latest video technologies. The new Alpha 6600 has been designed to address the needs of the photographers and videographers with its versatility, making it suitable for multiple types of shooting scenarios and users. The Alpha 6100 is targeted at users who are looking to make the step-up to shooting with interchangeable lens cameras and wish to shoot high-quality photos and videos in a variety of different situations.

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Along with the two newly launched APS-C Mirrorless Cameras (Alpha 6600) and (Alpha 6100). Sony also announced two new APS-C zoom lenses in the G Lens series for its E-mount line-up, including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens. With this announcement, Sony’s versatile E-mount system now features a total of 54 lenses.

“Our ‘One Mount’ strategy to continually expand the E-mount system, cameras and lenses with complete inter-compatibility between full-frame and APS-C, means that we want to offer the widest range of exciting products that customers can select from, when choosing the right tool for their needs,” said Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India.“

"The APS-C market is extremely important to Sony and the Alpha 6600 and Alpha 6100 are both cameras that pack-in the very latest technology breakthroughs and whether you shoot stills, video or a combination of the two, we are confident that users will be very happy with the results.”

Prices list of all four products:

Alpha 6100 Camera (Body Only): Rs 64,990
Alpha 6600 camera: Rs 1,17,990
E 16-55mm F2.8 G standard zoom lens: Rs 75,990
E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens: Rs 1,02,490

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The new Alpha A6100, A6600, E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens will be available across all Sony Center, Alpha Flagship stores and major electronic stores across India.