Diwali festive season has kicked off with Dhanteras being the first day on Tuesday, and e-commerce brand Paytm has made gold-buying experience more affordable than ever before.

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Paytm said, "That means customers don’t have to navigate crowded markets and jewelers in search of guaranteed purity. Buying gold brings with it several security concerns and customers often pay high locker fees to store their gold."

For this, the e-commerce portal mentioned that Paytm Gold can be stores for free in MMTC PAMP’s most secure 100% insured lockers free of charge. 

Multiple redemption options like doorstep delivery in the form of a gold coin or  brick or sell it online to MMTC PAMO at transparent market-linked prices - is also covered under the sale. 

Customers living in over 17,000 pincodes can shop Paytm Gold.