London-based consumer tech brand Nothing has announced the sale of its recently launched Ear (a). The wireless earbud has now hit the shelves and will be available at an introductory price of just Rs 5,999, valid only for today.

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"Ear (a) carries forward the Nothing’s transparent design but takes a new direction with a fresh bubble design and yellow colour," the company said in a release.

According to Nothing, Ear (a) has a new ANC algorithm to generate more noise cancellation to block out as much noise as possible. Adaptive ANC detects distractions in your environment and automatically applies high, medium, or low noise cancellation levels to your surrounding noise.

"At 45 dB, Ear (a) offers noise cancellation that is almost two times that of Ear (2). Additionally, with a bandwidth of up to 5000 Hz, Ear (a) can effectively detect and reduce more challenging sounds," the company said.

Ear (a)’s 500 mAh battery in the charging case and 46 mAh battery in each bud allows users to get up to 42.5 hours of music playback after a full charge with the charging case. For speedy power-ups, Ear (a) can Fast Charge for ten minutes and deliver ten hours of music playback (with case and ANC turned off).

For easy activity switching, Ear (a) can be connected to two devices at the same time.

Through the new integration, users with the latest Nothing OS and ChatGPT installed on their Nothing phones will be able to pinch-to-speak to the most popular consumer AI tool in the world directly from Nothing earbuds, including the newly launched Ear and Ear (a).

Ear (a) will be available for purchase starting 22nd April on Flipkart at Rs 7,999. Customers looking to buy Ear (a) can avail a special launch price of Rs 5,999 (with offers) on Flipkart only today.