Nothing Ear (1) TWS earbuds: London-based consumer tech company Nothing Technologies recently launched its first audio product in India -- true wireless earbuds called ear (1) with active noise cancellation (ANC). The Nothing ear (1) TWS earbuds will go on sale starting August 31.

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This comes after the company last week announced pre-orders for the upcoming true-wireless earphones. The earbuds are priced at Rs 5,999 in India and will be available for purchase on Flipkart. Buyers can avail cashbacks and other discounts during the Flipkart exclusive sale and there is also an exchange.

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"Today, we are excited to share that Nothing ear (1) will go on sale on 31 August, 12 PM onwards on Flipkart. All offers for our users in India, like flat Rs 500 Instant Discount only with ICICI bank credit cards and free subscription for 6 months on Gaana Plus, will stand valid," the company said.

"Last week, we opened up pre-orders for our debut product Nothing ear (1) in India. We received an overwhelming response and were sold out within 2 minutes of going live on Flipkart, making it the fastest ever sale in the premium earbuds segment. We are truly humbled with the response we have received for ear (1) in India and want to thank you for supporting us in our journey. We assure you, we are working round the clock to meet the high demand," Nothing further added.

The earbuds offer up to 34 hours of playtime with the case, a powerful 11.6mm driver and other leading specifications. The ANC on earbuds uses three high-definition mics to bring music, films and podcasts into sharp focus. The ‘Use Light' mode is for moderate noise cancellation and ‘Maximum' mode is for more noisier environments.

When you're ready to let the world back in, you can activate 'Transparency' mode. For loud and clear calls, Clear Voice Technology was specially developed for ear (1) to reduce distractive background noise, like wind," the company said.
Each earbud weighs about 4.7 grams and offers pressure-relieving vents, an ergonomic fit and three customisable liquid silicone tips. Also, the Nothing ear (1) comes with 6.2 hours battery life on the buds per charge and 34 hours with the included case.

With ANC on, users will get 4.55 hours battery life on the buds and 25 hours with the case. Fast charging will mean users can get 1 hour of juice on the earbuds and 7 hours on the case with just 10 minutes of charging. The earbuds’s case also comes with wireless charging support.