Chinese smartphone maker Xiaomi has been criticised for showing ads across its MIUI platform because it wanted to keep the phone’s pricing down and ads are alternate means of business. However, now, Xiaomi has decided that they won’t have ad-supported monetization from Redmi K20 and Redmi K20 Pro smartphones in India. 

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

According to a BGR report, during the launch event of Redmi K20 and Redmi K20 Pro, Anuj Sharma, Head Of Marketing, said," For a premium series, like the [Redmi] K-series that we are launching today, we are kind of looking at a different model here where these will not have ad-supported monetization.” 

After the launch of the smartphone in the country, a large section of Indian Mi fans was left disappointed because of its high pricing. To justify the pricing of the smartphone Xiaomi’s MD India and Global VP, Manu Kumar Jain, had to write an open letter to Mi fans justifying phone’s pricing.

Jain said more premium version offers a Snapdragon 855 SoC, which is Qualcomm’s fastest mobile processor in the world. It is even 45% faster than the predecessor. Redmi K20 Pro has specifications that are only available in flagship phones above Rs 40,000-50,000.

Redmi K20 will be available in India for Rs 21,999. This price is for the 6GB RAM and 64GB storage variant. The 6GB RAM + 128GB storage model is priced at Rs 23,999. The K20 Pro comes in two storage options, including 6GB + 128GB and 8GB RAM + 256GB storage. The 6GB RAM + 128GB storage configuration will cost you Rs 27,999 respectively.

The K20 Pro with 8GB RAM and 256GB storage is priced at Rs 30,999. Additionally, customers can buy smartphones from Mi Home stores. Both devices will be available, starting from July 22 at 12:00 PM via Flipkart and Mi.com.