After creating ripples in the telecom space with the launch of Reliance Jio, that brought all the incumbent telcos like Bharti Airtel, Vodafone and Idea Cellular virtually to their knees and caused others to disappear, Mukesh Ambani, Chairman and Managing Director, Reliance Industries, now plans to shake the broadband market. 

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Under brand name Jio Giga Fiber Service, Ambani, India's richest man, but whose pay has been frozen at Rs 15 cr for years, announced plans to launch ultra high speed fixed line broadband services for homes and enterprises. Jio Fiber is fibre-to-the-home (FTTH) broadband service. Fixed-line broadband offers hundreds of megabits, even gigabits per second of data speeds.

"The service will provide ultra high definition entertainment on TV, voice activated assistance, virtual reality gaming and digital shopping as well as smart home solutions," said Ambani, addressing shareholders at RIL's 41st annual general meeting.

The company will extend fiber connectivity to homes, merchants, small and medium enterprises and large enterprises simultaneously across 1,100 cities to offer the most advanced fiber-based broadband connectivity solutions, he said.

Ambani further informed that registration for fixed line broadband service will begin from August 15. 

Speaking about Reliance Jio, the company's telecom service, Ambani said RJio will move India to top five nations in fixed line broadband in coming year, adding RJio's launch in September 2016 has made India the highest mobile data consuming nation.

Since its launch, RJio has amassed 215 million customers and has sold over 25 million Jio phones, Ambani said.

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Interestingly, the JioPhone will now provide Whatsapp, Facebook and Youtube commercially from August 15 this year. 

Reliance Jio targets 100 million JioPhone users in 'shortest possible time'. 

He also announced that Jio Phone Monsoon Hungama starting July 21, where feature phones can be exchanged for Jio Phone for Rs 501.