iQoo is set to launch its first smartphone in India this month, with an aim to disrupt the premium high-performance segment. The first smartphone of the company, called iQoo 3 will be sold via Flipkart in India. It will also be sold through company's official website - iqoo.com. The e-commerce giant has also made a microsite for the phone live. The microsite has revealed some features of the smartphone and states that more will be unveiled on February 17.

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The iQoo 3 will be launched in India with Qualcomm Snapdragon 865 processor and will be the first smartphone to come with the chipset in the country. The processor will allow the smartphone to work with 5G capabilities. The company said that it is committed to fulfill the needs of performance-focused Indian consumers with outstanding products. The iQoo 3, intends to offer a distinct proposition in the premium smartphone segment with industry-first features.

"iQoo has been created to deliver a unique experience to young, technology-savvy consumers. iQoo is born to be a challenger just like its users, and the entire design process is guided by the evolving needs of these consumers, who desire for best-in-class performance. iQoo phones are built for those consumers who are naturally skeptical of the status quo and are constantly seeking to improve themselves," Gagan Arora, Director-Marketing – iQoo said.
 
Even though the company is yet to reveal the launch date of the smartphone, it is expected to arrive on February 25.

"At Flipkart, we are committed to bringing high-performance products to our consumers across the country, at great prices. In line with this vision, we are thrilled to make available a product that promises to offer extraordinary features, as we continue to strengthen our premium smartphone offering. The brand new iQoo 3 is built to satisfy the high-performance requirements of technology-savvy consumers and we truly believe that this will elevate the user’s smartphone experience," Aditya Soni - Senior Director, Mobiles at Flipkart said.