Google's new app will facilitate customers of about 90 utility firms including power, telecom and DTH, to pay their bills online using Google Tez application.
 
The new pay feature will include major utilities such as Reliance Energy, BSES, power companies in Uttar Pradesh, Uttarakhand, Bihar, Maharashtra, Andhra Pradesh, West Bengal, Gujarat and Odisha.
 
The app has added telecom firms like Bharti Airtel, Vodafone, BSNL and MTNL and insurance firms like SBI Life, Bharti Axa Life and ICICI Prudential Life as billers.
 
“We are delighted to bring additional new functionality to our growing base of users on Tez. Today, we are adding a specially designed bill pay experience in Tez which will enable users to make a wide range of bill payments including electricity, water, gas, DTH, and insurance from the app," Diana Layfield, VP, Payments & Commerce, Next Billion Users at Google, said in a statement.
 
Customers will see different billers depending on their city and region, and users can also search for them by name. 
 
Once users have located their biller, they need to enter the number associated with their account to link it to Tez and give it an easy name to remember, Layfield said. 
 
Once users have linked their account, for most utility bills Tez will automatically fetch any available bills. Users need to just tap on new payment and then pay your bills," the statement said.
 
Google Tez will offer a scratch card inside the app with value of up to Rs 1000 for every new biller selected for payment this month.
 
"Built to support Bharat BillPay system, for most utilities Tez will also let users get an alert when a new bill comes in," it said.
 
The application is available on Android and Apple's iOS platforms.