Key Highlights

  • Amazon Anytime messaging app will allow video as well as calling services.
  • The app will also allow for photo sharing with filters.
  • Users will also get the option to encrypt their chats.

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US-based e-commerce company, Amazon is reportedly trying to launch a messaging service app, which could be an all-in-one feature service.

The app will be meant specially for end consumers and may also have an option of communicating through text messages as well as video chats, a report by AFTV News said on July 13.

In the images that were leaked the report cited a photo sharing option with filters for photos and videos with special effects and masks. Other social networking sites like Snapchat and Instagram also have similar face mask filters.

Anytime messaging app claimed to keep chats private with message encryption and will allow users to chat with businesses, make reservations and allow users to shop, the report added.

Whatsapp was one of the first messaging services to offer message encryption services.

Further the report said that Anytime message will let you reach all your friends just using their name without needing phone numbers. This could imply possible connections with other existing social networking sites.

Other services that Amazon’s app will offer will include playing games with groups of friends and was a ‘ready product’ but had no details of launch.