To lure customers, e-commerce giant Amazon is once again launching its most awaited Prime Day event on July 16 starting at 12:00 pm noon. This event will continue till midnight of July 17. Amazon stated that, in its second year in India, Prime Day will be bigger than last year with 36-hours of shopping & entertainment. Building on the success of new product launches last year, Prime Day this year will feature over 200 exclusive new product launches from top brands, small businesses & Indian startups, all available first exclusively to Prime members.

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Apart from new launches, Amazon will also offer thousands of deal on Mobiles, TVs, Laptops, Appliances, Fashion and Everyday Essentials at the lowest prices of the year.

Amazon Echo family of devices, Fire TV Stick, All New Kindle, Kindle Oasis and Kindle Paperwhite will be available at the lowest prices of the year.

Also for the first time on Prime Day, members can shop from hundreds of deals from Amazon’s international selection.

Amit Agarwal, SVP & Country Manager, Amazon India said, "We were humbled by the fantastic response to our first Prime Day last year and are delighted to bring it back for Prime members in India. Prime members in India can enjoy over 200 exclusive product launches, thousands of deals at the lowest prices of the year and blockbuster entertainment launches on Prime Video and Amazon Prime Music."

Agarwal adds, "Members in Bengaluru, Delhi NCR, Mumbai and Hyderabad can enjoy ultra-fast delivery in 2-hours on popular deals and launches on the Prime Now app. For the first time, customers across several cities in India can experience new products & entertainment specials launching on Prime Day in Virtual Reality."
Prime Day is Amazon's flagship event that is celebrated by more than 100 million Prime members in 17 countries including India.

If you are not a member of Amazon Prime, than customers can now join Prime for Rs 129 per month at amazon.in/prime to enjoy Prime benefits such as free & fast delivery, unlimited video, ad-free music, exclusive deals and more.

Prime Day celebrations start early on Prime Video with 7 blockbuster titles launching over 7 days starting July 10 including Raazi, 102 Not Out, Dunkirk, Transformers: The Last Night, Angreszi Mein Kehte Hain, Officer (Telugu) and the launch of Prime Original show, Comicstaan, a reality TV show to find India's next stand-up comedy star.

Amazon Prime Music is launching specially curated playlists in several Indian languages including Hindi, Tamil, Telugu, Punjabi, Malayalam, Gujarati, Rajasthani, Bengali and two new languages Assamese & Odia. 
 
Starting July 3 through Prime Day, Prime members who play three songs from the millions of songs on Amazon Prime Music stand a chance to win two Echo Dots every day.