Aiming to take on the likes of Spotify, Amazon has launched its new ad-supported music streaming service in the US which is available for use through the company`s lineup of Echo speaker and other Alexa devices. This service is different from Amazon Music Unlimited and Amazon Prime Music.

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"And so, beginning today, customers in the US who do not yet have a Prime membership or a subscription to Amazon Music Unlimited will now be able to listen to an ad-supported selection of top playlists and stations for free with Amazon Music on compatible Alexa-enabled devices," the company wrote in a blog post late on Thursday.

With this, users would now have access to play a station based on a song, artist, era, and genre, and to hear some of Amazon Music`s top global playlists including Country Heat, Fuego Latino and more.

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Separately, Amazon on Thursday also announced that it had made up with Google and would again offer YouTube on Fire TV, while Amazon Prime Video will make a comeback to Chromecast devices.