Smartphone brand Xiaomi India on Wednesday announced that it has sold over 2 million smartphones in just 5 days of the festive sale across channels. Continuing the brand’s legacy, ‘Diwali With Mi’ brought attractive discounts and offers across Mi.com,  Amazon Great Indian Shopping Festival and Flipkart Big Billion Days and offline channels.

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On the back of a strong product portfolio, the company recorded a 10X growth in the premium segment ( >20K ) vis-a-vis last year. In the premium segment, Xiaomi 11 Lite NE 5G, Mi 11X Series, received maximum demand, followed by Redmi Note 10S and Redmi Note 10 Pro, and Redmi 9 Series in the mid and value-segment.
 
"We are always focused on meeting our consumers’ and fans' expectations by offering innovative products across myriad other categories. We are extremely proud to see the amount of love, appreciation, and response that our fans and consumers continue to show us," Raghu Reddy, Chief Business Officer, Mi India said.

"Achieving such milestones helps us to push the boundaries of technological innovation and elevate the consumer's smartphone experience with every product," Reddy further added.

 Elevating the festive spirit this season, Xiaomi India is offering exciting deals on the finest range of products across categories such as Mi 11 X, Mi 10i, Redmi Note 10 Series, Redmi 9 Series, among others, coupled with bank offers for consumers.

In addition, the company also has hourly deals, coupled with exciting quiz and bundle offers for consumers to get their hands on their favorite products from the house of Xiaomi.