The most awaited time for Indian buyers is here — the festive season that starts around Navratri and Durga Puja is a significant affair for millions of Indian shoppers. This marks the beginning of India's frantic celebration season when everyone is prepared to venture on their yearly shopping binge. 

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However, this year, the COVID-19 pandemic had set back the worldwide economy in the first half of the year, bringing aspirational purchases to hold. The festival season is expected to bring optimistic buys and with this, the brands are now all set to leverage the festival shopping season to expand their yearly sales.  

The pandemic has made an impact on all walks of life including their lifestyle, buying, and spending habits etc. Smartphones that have become an essential commodity due to the shift in the working environment, more entertainment options, and online education. The category is expected to see huge demand. With this, we have drawn a list of smartphones that a cautious consumer can consider buying this festive season under various price brackets. 

1. Less than 10k - Realme Narzo 20A 

This recently launched phone is a powerbomb with a trendy design and is a blessing for people who want to invest in a low-budget smartphone. It has a 5000 mAh battery which lasts for more than a day with heavy usage, a 12 MP triple AI camera, and an 8 MP AI selfie camera for stunning portraits,  along with Snapdragon 665 Chipset. It also supports reverse charging, which means you can use your phone as a power bank and charge other devices too. Win-Win!! 

 

2. 10k to15k - Poco M2 Pro 

This performance-driven smartphone has a Snapdragon 720G Processor, Side Mounted Fingerprint Sensor, and  Z-Shocker Haptics. With 33W fast charging and a ginormous 5000mAh battery under the belt, this smartphone lasts longer and goes on forever. With a 48 MP primary camera and a 119 degree 8 MP ultra-wide camera, this phone has a built-in Pro-Color mode and a 5MP macro camera that helps in capturing even the minute details.  

 

3.15k to 25k -  Samsung Galaxy M51  

With a monstrous battery backup of 7000 mAh, FHD+ Super AMOLED Display, and a blazing fast Snapdragon 730G, the Samsung Galaxy M51 makes for a great deal this festive season. It has a powerful processing unit that is paired up with sufficient RAM to enhance the overall performance. The smartphone also houses an inbuilt storage capacity of 128GB, which can be expanded up to 512GB. 

 

4. 25k to 35k -  

If you’re looking to spend a bit more on the higher side, the OnePlus NORD with its 12GB variant is the best deal to pick in this segment as it falls under the 30k bar and offers a stunning AMOLED display with a 90Hz refresh rate, along with a flagship 48MP quad-camera with optical image stabilization (OIS) to eliminate blur and shakiness from every photo, and a Snapdragon 765G chipset backed by OxygenOS.  

 

5. More than 35k - 

If you are an Apple Fan and wish to upgrade, then you can surely go for the iPhone 11 whose price has been recently revised to ₹54,9000 and might also be available for under 50k, during the festive sales.  

Apart from this, if we talk about an Android device, the Samsung Galaxy S20 Plus is the best one to pick with the latest Exynos 990 chipset, industry-leading camera, and a dynamic Super AMOLED display. Surprisingly, Galaxy S20 Plus is also currently available for ₹49,990 during the festive offers.  

In conclusion, we hope that this festive season will be more fruitful than ever, for both the consumers and the brands. 

 

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(By Pankaj Aggarwal, VP – Engineering, Cashify)