Instagram is expanding the ability to add links in Stories to all accounts. "From organizing and educating around equity, social justice and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now we're giving access to everyone," it said in a blog post.

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Instagram informed that when it first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers.

 

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"We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links," the application said.

How to add links to your stories?

As per the information provided by Instagram, users will have to use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.

To add a Link sticker:

1. Capture or upload content to your story

2. Select the sticker tool from the top navigation bar

3. Tap the “Link” sticker to add your desired link and tap “Done”

4. Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations.

Instagram is also working on ways to customize the sticker so it will become clear what someone will see when they tap your link.