Nearly 60 lakh biryani orders received this Ramzan, increased by 15% compared to usual months, says Swiggy

Swiggy, an online food delivery firm, claimed that it received around 60 lakh biryani orders during the holy month of Ramzan. Biryani orders increased by 15 per cent (from March 12 to April 8) compared to usual months, the company informed on Wednesday, April 10.

Traditional favourites like haleem and samosa continued to dominate the iftar table. Hyderabad topped the chart by ordering over a million plates of biryani and 5.3 lakh plates of Haleem, the company said in a statement.

Meanwhile, the online food delivery platform witnessed a 34 per cent increase in iftar orders between 5:30 PM to 7 PM during Ramzan. There was a significant increase in orders for popular dishes across the nation compared to normal days, according to Swiggy.

While phirni saw an 80.97 per cent increase in orders, malpua orders went up by 79.09 per cent and falooda and dates saw increases of 57.93 per cent and 48.40 per cent, respectively.

"Ramzan's 'Sweet Spot' Mumbai, Hyderabad, Kolkata, Lucknow, Bhopal and Meerut saw a drastic increase in orders placed for iftar sweet dishes including malpua, dates and phirni," said the company.

Early this week, Swiggy announced that it has started delivering to tourists staying on houseboats on Dal Lake in Srinagar. The company has partnered with Shikara operators who will assist local delivery partners to deliver to the doorsteps of the houseboats.

Meanwhile, Invesco has increased the valuation of IPO-bound Swiggy for the third straight time from $12.7 billion to $8.5 billion. Since October 2023, the company's valuations have been raised 49 per cent to $12.7 billion, while from January 2022, the increase in valuation is to the tune of 19 per cent as per the research desk. Invesco holds a nearly 2 per cent stake in  the food delivery services firm.

With agency inputs