Key Highlights

  • Bollywood star - Salman Khan's company Being Human announced exclusive partnership with Amazon Prime for sale of its E-Cycles.
  • The BH12 cycle is priced at Rs 40,323 and the BH27 is priced at Rs 57,577.
  • The E-Cycle is a hybrid between battery and manual human power.

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E-commerce major, Amazon will be launching Salman Khan’s Being Human E-Cycle which will be exclusively available on Prime Day.

“We are delighted to partner with the highly popular Being Human brand to exclusively offer their E-cycles to Prime members for India’s first Prime Day,” Akshay Sahi, Director & Head, Amazon Prime, said.

The cycles will be exclusively available to Amazon Prime members alone from 6pm on Monday July 10.

The E-Cycle is a hybrid between battery and manual human power and will be launched in two different models – BH12 and BH27.

“These cycles have a pedal assist and rechargeable batteries providing customers with the freedom to cycle or ride like a bike at their discretion. Priced at Rs 40,323 and Rs 57,577 respectively, BH12 and BH27 can reach a speed of max 25km/hr for a unique riding experience,” Amazon said.

On other features of the cycle the company said, “BH 12 and BH27 are made from premium-quality, sturdy and lightweight steel frames that have been specifically developed for extra stability and rigidity. Both wheels of the Being Human E-Cycle are equipped with mechanical disc brakes and come with adjustable front suspension to ensure a smooth ride. The cycles are equipped with bright LED lights as the main focus remains on stability and safety along with the use of superior quality products.”

Amazon announced its sale on Prime day last month for which Prime members will be the first to get exclusive access to 30 brands like - Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma.

“Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle. We look forward to a successful Prime Day on Amazon.in,” Atul Gupta, Chief Executive Officer, Being Human E-Cycle said.