An Entrepreneur who is shifting trade to the future – Rishabh Jain, Founder & CEO, Shiftal is our entrepreneur to watch out for in 2022. He was just 20 years old when he first understood the concept of Trading. In 2017 he was introduced to Blockchain and was smart enough to make sense of how eTrading works and tasted his first big win. He does confess to losing more than what he made but what he experienced was way beyond words.

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Decentralized Trading has been the Top trending topics globally. Be it Influencers like Elon Musk who has great faith in the “unexploitable form of ledger” to others calling it the future of money. However regulatory authorities across the globe have their reservations but that hasn’t stopped some of the young bloods build a business around it.

Rishabh or RJ as he is commonly called by some of his peers comes from a different breed of Entrepreneurs. He brings to the table a unique mix of Creativity with Technology that has made Shiftal what it is today. In a short span of time and ensuring the limited coin supply is secured Shiftal Today stands 30k+ members strong. “Nothing is impossible” has been his favorite quote and knows it stands true when it comes to Technology. With Shiftal he works towards providing services and features based on what his users demand. If he has an idea, he decides to ask his subscribers for opinions, they have polls and usability studies to ensure the subscribers get the experience they want.

The journey of this Entrepreneur was nothing different from others we read about, but he believes his success stories should not empower the real struggle so if anyone decides to become an entrepreneur, they know what are they signing up for. When Shiftal was compared with some established exchanges he responded, “We cannot service everyone nor can we make everyone happy. There is no 100% in competition at this scale. Idea is to accommodate ourselves and carry on with our business”. While he believes in healthy competition, he considers people who have captured market share as Neighbors and plans on reaching out to them for a cup of advice every now and then. “India is huge and the market for Crypto Trading is even bigger, Statistics shows the potential India has, so we would need each other’s support every now and then” he said.

But the struggle has just started for this 25-year-old with his age and being taken seriously as one of the major the issues. He recalls an incident when he was approached by an investor who read their whitepaper and decided to invest. “When I went for the meeting the first thing I was asked is ‘Beta chai lana bina chini ke’ (get me a cup of tea without sugar) and like a good boy I did get him his tea and sat across the table from him and got to the introduction. At first, he was clueless as I looked like a 17-year-old but we did break the ice pretty quickly. We did get the investment; I am sure it was out of guilt but even today when I meet him, I ensure I get him his Tea. That’s respect. Something I want to earn than be handed over.”

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RJ is a person with great stories to tell, experience to share and advice to give. His firm belief is nothing in life is Instant, even Maggi takes more than 2 minutes to cook, so how can you expect money to multiply instantly. He also advices traders to ensure they only invest as per the risk appetite. One strong recommendation for budding Entrepreneurs, “Never stop working, the source of income is your cushion fund. Getting funded is easy, but what you lose in the bargain is more than you can ever imagine.”

Connect with Rishabh Jain @cdrishabh