In a bid to help its mutual fund consumers create wealth in a systematic manner for various goals in life, the online investment services platform Scripbox on July 3 announced the launch of a new goal-oriented approach to investing. With this approach, Scripbox targets 10X growth in AUM to Rs 10,000 crores in the next five years. The last few years have seen the Indian market mature both from regulatory and consumer awareness perspectives. An increasing number of consumers today realise that mutual funds are an important building block in achieving their financial goals. Thus, a goal-oriented approach is the logical next step in helping Indians achieve financial well-being.

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Speaking on the announcement Sanjiv Singhal, Founder of Scripbox said, “We’ve helped people get started with a simple, jargon-free approach to investing and now, we are taking them to the next level with a more structured investing approach. We have created ready-to-use financial plans for key needs which consumers can personalise for themselves. Our new approach takes full advantage of the trust we enjoy with investors, deep insights into how people invest, our personal finance expertise and our design and technology capabilities.” 

Scripbox is known for creating simple and elegant user experiences in a complex field like personal finance. The new offerings are practical planning tools that help a consumer understand exactly what needs to be done and how they can do it. Consumers can create a personalised and guided path to achieving their goals in less than 5 minutes.

The offerings include - My First Crore, Emergency Money, Dream Planner, Tax Saver,  Retire Confident, Premier Education, Global Graduate, Child Headstart. One can plan for dream goals such as international vacations and also for longer-term goals such as their children’s children’s education and retirement.