In a first-of-its-kind initiative in the country, HDFC Bank and Apollo Hospitals have joined hands to launch the HealthyLife Programme, a healthcare solution which makes healthy living accessible and affordable on Apollo’s digital platform, Apollo 24x7. The programme is created exclusively for HDFC Bank customers who will get round the clock access to emergency Apollo Doctor at No Cost on Apollo 24x7 along with a plethora of benefits such as choice of payment options and ease of finance for treatments at all Apollo Hospitals.

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Speaking on the initiative Aditya Puri, Managing Director, HDFC Bank said, "The two biggest challenges in a medical emergency or keeping healthy are access to trusted, quality healthcare and easy finance at scale. The coming together of these two leading players aims to address precisely this through the combined reach of the two organizations. About 40 per cent of India is only about 30 minutes away from an Apollo pharmacy while over 85 per cent of the districts in the country are served by an HDFC Bank branch. The two organizations have the potential to initially serve 65 million existing HDFC Bank customers along with the new ones who will be onboarded along the journey of this partnership." 

He added, “There is nothing more precious than life and health.  A healthy India is the first step towards a really wealthy India. To me it is like a mini health mission that will revolutionize access to quality healthcare for millions of our countrymen. They can get medical services at a place and time of their choice. We are inspired by the prime minister’s clarion call on Independence Day to provide healthcare services for all through the National Digital Health Mission. I am extremely happy and proud to launch this.”

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Dr. Prathap C. Reddy, Chairman, Apollo Hospitals Group said, “We are glad to partner with HDFC Bank and provide real-time access to world class Apollo expertise on Apollo 24|7. I am sure that this association will usher in positive changes in both healthcare and the financial sector of our country and propel the PMs vision of a Healthy India.”

List of key benefits for HDFC Bank, Apollo Hospital customers

HealthyLife Programme

Finance

Anytime Apollo Doctor on Call Service at No Cost

Pre-approved personal loan of upto Rs 40 lakh

Complementary One Apollo membership for the 1st year.

10 second personal loan disbursal

Chronic care programmes on Apollo 24|7

No Cost EMI on Credit or Debit Cards

Home delivery of medicines with membership discounts on Apollo 24|7

Lifecare Finance with Easy EMI covering eye care, dental care, maternity, IVF

WhatsApp based concierge services

 

Credit card facility with EMI on card, instant discounts, Spend-based waivers, Concierge facilities.

Comprehensive health check up

 

Source: HDFC Bank

Shobana Kamineni, Executive Vice-Chairperson, Apollo Hospitals Group said, “I think it is about time that we prioritise health over everything else. With this partnership, we want to make it easier for all Indians across the country, to opt for a healthy life by making quality healthcare affordable and accessible 24|7, using a digital first approach. Through this association, we take the lead in the country’s ongoing healthcare metamorphosis by providing a unique Omni-channel solution, which is what the people need today. It aligns with our objective of offering a Continuum of Care for all those who believe in Apollo.”

In addition, HDFC Bank will also offer all Apollo employees and customers a host of banking products including loans for medical equipment.