Gold. Not often is it reasonable when it comes to its cost, but is and always will be of the greatest demands among mankind. Not only does this metal look boldly attractive and brings in the spotlight, but is also known as the lucky metal to be worn. The more you learn about the value of this particular metal, the more interesting it becomes. Pankaj Khanna, Chairman, Khanna Gems, on Dhanteras 2021, shares his knowledge on buying gold jewellery during Diwali season and explains how can it be beneficial in long run.

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"When compared to currency, it appears to have a remarkably constant personality. Along with its dazzling appearance, gold appears to be a lucrative subject for inverters because its value never diminishes and there will always be a demand for gold on the global stage. In this way, investing in this fascinating metal even during a period of rising inflation rates is a logical decision to make," says Pankaj Khanna.

Further, Pankaj Khanna adds, "Not only does this metal look boldly attractive and brings in the spotlight, but is also known as the lucky metal to be worn. Why do people buy gold? Gold. Not often is it reasonable when it comes to its cost, but is and always will be of the greatest demands among mankind. The more you learn about the value of this particular metal, the more interesting it becomes. When compared to currency, it appears to have a remarkably constant personality. Along with its dazzling appearance, gold appears to be a lucrative subject for inverters because its value never diminishes and there will always be a demand for gold on the global stage. In this way, investing in this fascinating metal even during a period of rising inflation rates is a logical decision to make."

Moreover, Pankaj Khanna advises, "The festive season is the best time to invest in/purchase gold items. Yes, you read that correctly. Purchasing gold during the holiday season will bring you more wealth than you can possibly imagine. As opposed to being an expense, this asset will be considered an investment. This metal is considered to be a "good luck charm" in and of itself; you may be able to confirm this for yourself. Because of its essential properties, gold can assist and heal those who wear it in a variety of ways. It bestows good fortune, prosperity, happiness, and exuberance on those who wear it. Wearing a gold ornament can help you hit the spotlight with ease - it attracts attention from people in your immediate vicinity, in addition to making you look absolutely stunning. Gold is a timeless piece that can be worn for any occasion. It can be a go-to gaze or a big event or even this Diwali."

"Investing in gold has generally proven to be a profitable endeavour over the long term. Big investments, whether in real estate or for business purposes, do not happen in a blink of an eye for any man or woman. Preparation and saving are requisite basic steps. However, purchasing in small amounts can be advantageous as well, particularly when it comes to purchasing or investing in gold assets, because the value of gold assets will always be higher in the future. It is the most valuable, easiest, and most dependable asset that one can own and pass on through the gene pool, and it is the most difficult to obtain," concludes Pankaj Khanna.

(Disclaimer: The views/suggestions/advice expressed here in this article are solely by investment experts. Zee Business suggests its readers to consult with their investment advisers before making any financial decision.)