The initial public offer of automobile dealership chain Landmark Cars received 17 per cent subscription on the first day of offer on Tuesday.

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The IPO received bids for 14,04,383 shares against 80,41,805 shares on offer, as per data available with the NSE.

The category meant for non-institutional investors received 39 per cent subscription, while Retail Individual Investors (RIIs) got subscribed 17 per cent.

The Initial Public Offer (IPO) has a fresh issue of up to Rs 150 crore and an offer for sale of up to Rs 402 crore aggregating up to Rs 552 crore.

The IPO has a price range of Rs 481-506 a share.

Proceeds from fresh issuance will be utilised for payment of debt and general corporate purposes.

TPG-backed Landmark Cars is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault.

Shares of the firm will be listed on the BSE and NSE.

Axis Capital and ICICI Securities are the managers to the offer.