Akshaya Tritiya 2023: Akshaya Tritiya, also known as Akha Teej, is a Hindu festival held in the month of Vaisakha. Hindus in India regard Akshaya Tritiya as an auspicious day, representing the "third day of continuous wealth." It will be celebrated this year on April 22.

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After Diwali and Dhanteras buying gold on Akshaya Tritiya is considered auspicious as it is believed to bring prosperity and good luck. People aim to invest their money in gold because of its high resale value. While physical gold is an ideal alternative for individuals who wish to wear it as jewellery, digital gold is also gaining popularity as an investment option as customers can utilise it in times of distress.

Akshaya Tritiya 2023: What is digital gold?

Digital gold is a virtual technique of purchasing and investing in yellow metal without having to physically hold the gold. It is available for purchase online. Furthermore, the minimum buy or sell price is one rupee.

Digital gold has certain pros such as – it does not need safekeeping and storage, can be redeemed in the physical form at any time, and is available on applications like Paytm and Google Pay.

Also Read: Akshaya Tritiya 2023: Key things to keep in mind while buying gold this time 

Here is a short guide on how to buy gold via Paytm and Google Pay

Akshaya Tritiya 2023: How to invest in digital gold via Paytm

Step 1: Open the Paytm app on your mobile phone

Step 2: Go to the All Services section

Step 3: Go to the search bar and search the term Gold

Step 4: Click on Gold

Step 5: Select from the options – Buy in Amount or Buy in Grams

Step 6: Enter the amount you want to buy and click on Proceed

Step 7: Complete the purchase to buy digital gold. You can make payments from Paytm Wallet, UPI, Net Banking, Debit or Credit Card

Akshaya Tritiya 2023: How to invest in digital gold via Google Pay

Step 1: Open Google Pay.

Step 2: In the search bar, enter "Gold Locker." then, search for that term.

Step 3: Tap Gold Locker.

Step 4: Tap Buy. The current market buying price of gold (including tax) appears. This price stays locked for 5 minutes after you begin the purchase, as the buying price may change throughout the day.

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