Nykaa cools off after stellar debut; what should investors do - time to buy or book profits?

FSN Ecommerce Ventures, the parent of e-commerce beauty giant Nykaa, cooled off from highs after making a stellar stock market debut on Wednesday.

Shares of Nykaa fell over 3 per cent in the morning trade on Thursday, but it managed to hold above the market capitalization of Rs 1 lakh crore mark as of 10:30 AM (IST).

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Nykaa, the largest specialty beauty and personal care (BPC) Platform in India. It is the first of its kind listing in the e-commerce space and thus garnered a lot of interest, validated from an IPO subscription of 82x.

It is among the few profitable new edge businesses which is profitable, highlight experts. The fundamentals remain strong as it may continue to grow in double digits for many years.

“Nykaa is a consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including their own brand products manufactured by them,” Rahul Sharma, Co-Founder, Equity99, said.

“It is among one of few profitable start-ups. We take Nykaa as portfolio stock and advise adding this counter on every dip,” he added.

(Disclaimer: The views/suggestions/advice expressed here in this article are solely by investment experts. Zee Business suggests its readers to consult with their investment advisers before making any financial decision.)