Probably nobody even thought in the wildest dreams that Coronavirus will bring such an unprecedented change in the manner we work professionally. Covid-19 pandemic has altogether changed the way how employees and employers see the work and execute important projects. Work from home, work from a remote location, work from home town or even work from anywhere are some of the things that have become a new normal. 

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In addition to work from home, one more thing has gained momentum - freelance jobs due to flexible work hours and better work-life balance. Talking on how the on-demand workforce is on the rise in India, Rachit Mathur, Founder, CEO at Avenue Growth, an on-demand workforce platform, says, "India has become the second country after the US in the world where freelance work demand is surging. People in the age group of 20-45 constitute most of the gig force army."

“Organisations, especially after the Covid-19 pandemic, have started to realise how easy and efficient a flexible workforce can be for them. Even big players in the market are hiring an on-demand, skilled workforce for high-impact tasks. Avenue Growth is providing earning opportunities to the youth and giving them a chance to work for their dream brands. The on-demand workforce has just started to bloom, and it has a  long way to go," Rachit Mathur added. Further, he says, "People now understand the importance of gaining knowledge, learning along with working and earning money with ease. As a result of this behaviour, an on-demand workforce has been set in motion and has a bright future ahead."

According to the company statement and data cited, "Avenue Growth has added 60,000+ freelancers and 2000+ new clients. One freelancer and project is added every minute. With a presence in 300+ cities, the platform works on find-hire-manage approach."

Now, more and more professionals want to gain the power to work when, where and how they want. Hence, opportunities based on your convenience - full time, part-time or a few hours a day - are also on the rise. Based on job preferences and experience, earning opportunities may come from brands looking out for the right professionals with desired skillsets.