Tata Global Beverages hits 52-week high, up over 8%

Shares of Tata Global Beverages

today surged over 8 per cent after the company said it will

launch its premium natural mineral water brand 'Himalayan' in

the US market.

The stock soared 8.17 per cent to end at Rs 193.30 on

the BSE. During the day, it jumped 9.82 per cent to Rs 196.25

-- its 52-week high.

At the NSE, it jumped 8.44 per cent to close at Rs

193.85.

In terms of volume, 31.55 lakh shares of the company were

traded on the BSE and over 2 crore at the NSE during the day.

The Himalayan brand is available in India and Singapore.

The mineral water brand "will now enter the US market in

a phased manner through an agreement signed by its subsidiary

with Talking Rain Beverage Company, the maker of Sparkling Ice

flavoured sparkling waters to distribute and market the

brand", Tata Global Beverages (TGB) said in a statement

yesterday.

This makes Himalayan one of the first premium Indian

FMCG brands to target the broader American audience, the

company said.

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)