Blaupunkt eyes 10 per cent revenues from online this year

German car accessories maker Blaupunkt is eyeing 10 per cent of its revenues from online this year, with different products catering to this retail channel.

"Currently, it (online) is 6-7 per cent of our turnover and we are seeing it around 10 per cent this financial year. We have also come out with some do-it-yourself products, which are doing very well online. To safeguard our distributors' margins, from this year onwards, we have a different set of products for online and offline," Blaupunkt India Managing Director Pankaj Jagwani told

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