Typos in print ad amuse Twitterati
He wrote: Is advertising dead? Not yet. It`s just recalibrating itself to new standards. Here is a global client and a MNC ad agency getting together to spend millions on a full-page print ad with a glaring error in the headline. Nonchalantly. Well done. It got 119 retweets and 324 likes.
A taxi-aggregator company`s full-page advertisement in a national daily amused Twitter users, who posted humorous comments online. A user posted a picture of the advertisement with the headline: Are you planning to head out of the (sic) Delhi?
He wrote: "Is advertising dead? Not yet. It`s just recalibrating itself to new standards. Here is a global client and a MNC ad agency getting together to spend millions on a full-page print ad with a glaring error in the headline. Nonchalantly. Well done." It got 119 retweets and 324 likes.
In reply, another user posted a picture of another ad which had "at anytime" in the headline and wrote: "Even the Mumbai edition is wrong... "At anytime"...but less glaring than "the Delhi"".
One user pointed out: "And it`s Bhimashankar. Not Bhimashankari."
A post read: "If such a thing happened in the older days, someone`s job would be gone but today will not even see the proverbial slap on the wrist!!" A Twitter user remarked: "Maybe it is an inadvertent mistake?"
One user said: "On a lighter note, maybe it was written by a Mumbai writer. That`s how they refer to our city :) No?"
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A post read: "RIP Grammar! Hail the Proof Check guy."
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