Hindi film industry's leading production house Yash Raj Films has its "Eid" release called Sultan--played by actor Salman Khan hit theatreson Wednesday. 

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The movie is expected to do very well and the box office and has opened to good reviews as well--a usual far-cry from reviewers. 

Komal Nahata, a film trade analyst on Thursday said he expects the movie to gross Rs 43 crore on its first day of release itself. 

"Sultan" is directed by Ali Abbas Zafar and produced by Yash Raj Films, is a romantic action drama starring Salman Khan and Anushka Sharma as wrestlers and Randeep Hooda and Amit Sadh in supporting roles. 

Naturally, shares of PVR traded in positive on Thursday. 

PVR were trading at Rs. 1,019.75. The script opened at Rs. 1,020 above from its previous closing of Rs. 1,010.95. Total traded quantity was around 11,000 shares compared to two weeks average quantity of 47,000 shares.