Taking forward the Central Government’s initiative to promote millets and to promote a nutrient-rich diet amongst consumers, Sarveshwar Foods Limited has started a campaign to promote millet cultivation in Jammu & Kashmir, Himachal Pradesh via Sarveshwar Facilitation Centres (SFC).

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Millets, which are referred to as "Shree Anna" in India, are a group of small-seeded, drought-resistant cereal crops that are grown for their edible seeds and have been used as a staple food for thousands of years, especially in arid and semi-arid regions of the world.

Millets not only have a wealth of health advantages but are also beneficial for the environment as they require less water and other resources. The year 2023, which was declared as the International Year of Millets by the United Nations at the request of the Government of India, allowed Sarveshwar Foods to launch its full range of Millet Products under its Nimbark Organics brand to take the millets from the land of Himalayas to every Indian household’s kitchen.

To augment and ensure an uninterrupted supply of millets to its already popular Nimbark Organics Millet Product range, the company has, as a backward integration measure, through its Sarveshwar Facilitation Centres (SFC) organized campaign, to revive the millet cultivation in Jammu and Kashmir and Himachal Pradesh.

"For millets cultivation, through our network of Sarveshwar Facilitation Centres (SFC), in an initial phase, we have enrolled farmers in Doda, Jammu and Udhampur districts with total 500 Acre area and now expanding this farmer franchise to Rajouri, Kathua and Ramban as well with targeted area to 2500 Acre. In Himachal Pradesh, we are aggressively enrolling farmers in Kullu, Lahaul Spiti and Shimla areas," the company said in an exchange filing.