Even as Baba Ramdev-led Patanjali is rolling its sleeves to take on global fast moving consumer goods (FMCG) companies in India, the real competition lies elswhere.  

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A Right to Information Act (RTI) query has revealed that the most profitable retail chain in India in the year gone by was not a private sector company but a subsidised chain of stores run by India's defence forces.  

The Economic Times, quoting the RTI answer, said that Canteen Stores Department (CSD) as they are known, clocked Rs 236 crore as profit 2014-15.  

The report stated that Avenue Supermart, which runs D’Mart stores made a profit of Rs 211 crore while Future Retail made Rs 153 crore and Reliance Retail made Rs 159 crore in the same period. 

With 3,901 canteen units and 34 depots in India the stores’ sales revenue was at Rs 13,709 crore. 

CSD outlets operate around just seven basic product groups – toiletries, household requisites, general use items, watches and stationery, liquor, food and medicinal items and automobiles. 

Liquor contributed to 26% of the total sales revenue as compared to toiletries which accounted for 23% while automobile and white goods represented 20%. 

CSD accounts for 5-7% of total volume sales of liquor and consumer products. 

How do they do it? 

With the lowest operating margin of 1% the non-profit organization receives huge tax exemptions on goods sold from the government. 

Apart from that, CSDs receive discounts from vendor companies which offer better deals to the Defence Canteens than to local kirana shops. 

The future however is uncertain for these canteens as ecommerce websites butt it with seemingly bigger discounts. 

CSDs in Punjab, Uttar Pradesh, Bihar and Jharkhand that formally reported huge army demand have witnessed a fall in customer patronizing with the emergence of ecommerce websites.