Kalank box office collection: The highly-awaited period drama, Kalank, starring Varun Dhawan, Alia Bhatt, Sanjay Dutt, Sonakshi Sinha, Madhuri Dixit and Aditya Roy Kapur in lead roles has released on Wednesday. The multi-starrer, bankrolled by Karan Johar's Dharma Productions, is the biggest film of the year so far. The movie is set during the partition era and that by itself lends an altogether different look and feel to the film. It is directed by a relatively new Abhishek Varman who had delivered a hit with 2 States. Kalank film idea is reported to have been very dear to Karan Johar's father Yash Johar - it was conceptualised 15 years ago. However, the film never did take off beyond the initial stage and has finally been released today. 

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Here are 5 reasons why Kalank box office collection could be a massive hit -

1. Extended weekend

The makers have decided to release Kalank on Wednesday due to Mahavir Jayanti. This gives the film the advantage of a massively extended weekend and a chance to rake in a lot of extra money. Another thing that works in Kalank's favour is that April 19 is Good Friday and holiday in most parts of the country. So, between Wednesday and Sunday, the film has four holidays. If the initial reviews are positive, Kalank film should easily go past the Rs 100 crore mark by the end of the weekend. 

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5. Positive celeb reviews

Word of mouth plays an important role in any film's success these days, take Uri for example. From Neha Dhupia to Shashank Khaitan to Milap Zaveri, many celebrities have already showered love and praise on the magnum opus through social media. Neha Dhupia called the film "a winner," Dhadak filmmaker Shashank Khaitan referred to Kalank as "a visual treat." If these reviews are to go by, there should be no stopping Kalank film.