Diwali is almost here and everyone is setting their shopping budget! Big ticket items like houses, cars and bikes are definitely on many people's lists, but what is most common to almost everybody is that they will be looking to buy gold! It is an auspicious occasion and gold is considered as the best option for most people. However, all these buyers must stop and ponder for a moment. Why buy physical gold and bear the burden of bank locker expenses. Or, if they keep the yellow metal at home, why should they live through the terror of a potential robbery, especially when, in this technology driven age, they have the best option to buy gold in its digital form. 

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Yes, they can and should do so. Making it easier for buyers this season is the new-age digital banking solutions provider NiYo, which announced the launch of ‘Digital Gold’ on its NiYO Bharat app in partnership with SafeGold for blue-collar employees. Users can even trade 99.5% of pure 24-carat gold, using NiYO Bharat app which is also available regional language app supported by Hindi Audio, starting from Re 1! 

Bharat app has been upgraded with a new feature which will provide better access to high-quality gold at small ticket sizes for blue-collar workers. 
 

This launch is purely committed to brand building exercise and to offer the reach of digital financial services to the blue-collar workers who are considered as an overlooked category.
NiYO joins hands with SafeGold which is a digital platform that allows customers to buy, sell and receive vaulted gold. 

Vinay Bagri, Co-founder and CEO, NiYO said “Gold has always been a prized possession in India, and we are very delighted to have partnered with SafeGold to offer our customers a convenient and secure way to buy and save in the best quality gold."
Further he added "Our objective for launching gold on our platform was to inculcate a long-term saving habit among our blue-collar users, and thereby encourage financial inclusions. With the festive season around the corner, this is an opportune time for us to launch ‘Digital Gold’ for our app users.” 

Company says that it will not only encourage financial inclusion but also support the nation’s successful march towards Digital India.
Gaurav Mathur, MD, SafeGold said, “India’s digital payments landscape has experienced a wide range of manifestations over the past few years. Gold being a part of almost every Indian’s investment portfolio, it is imperative for the ecosystem to devise avenues that empower every citizen to buy and sell gold digitally."
Mathur added, "We are proud to have partnered with NiYO and we look forward to helping their unique set of consumers buy and sell gold in the value of their choice.”
Here is how to trade in gold

1. Download NiYO Bharat App from Play Store.
2. User can buy any amount of gold and sell it any time; only the condition is the transaction can be done after completion of 24 hours of purchase.
3. Users have an option to buy or sell gold in terms of rupees or in grams depends on their choice.
4. After the purchase, the gold will be added to the customer’s ‘Gold’ account. 

What if the customer wants the Gold in physical form?

 Here is the best part for the customers! They can choose to get the digital gold in their account delivered at their doorstep in the form of a gold coin/bar as per their choice too.