Centre plans to increase supply of essential commodities under Bharat brand

In an effort to stabilize prices in the country for the upcoming festival, the central government is planning to increase the supply of essential commodities under the Bharat brand. The government is aiming to augment supplies of flour, pulses, and rice in areas where the consumption rate is high.

Accessibility Across Retail Chains

According to the report, the products under the 'Bharat brand' will be available at co-operative stores as well as major retail chains. Further, states have been directed to implement vigilant monitoring measures to counter hoarding activities. If the price of any item increases in the coming time, the government will sell that item under the Bharat brand.

Apart from that, the government is also discussing the availability of edible oil and other essential commodities under the scheme.

The government retails flour and rice through three agencies - National Agricultural Cooperative Marketing Federation of India Limited (NAFED), National Cooperative Consumers Federation of India Limited (NCCF), and Kendriya Bhandar.

To regulate prices, the government initiated the retail sale of 'Bharat Atta' in November last year, followed by the sale of 'Bharat Rice' on February 6. Food Corporation of India (FCI) supplies grains to these agencies for retail purposes.