The International Air Transport Association (IATA), which is the trade association of the world’s airlines, has launched a new campaign where it aims to highlight the role aviation sector plays worldwide. IATA through its Twitter handle said, "#Aviation delivers its best when borders are open to people and trade.  Trade wars, in the long run, only produce losers. Under its business module for this year, IATA states that, the  global airline industry will transport 3.78 billion passengers and 52.7 million tons of cargo. Worldwide, aviation supports jobs for 63 million people." Notably, the US, under President Donald Trump has sparked a trade with China that threatens to drag in the rest of the world and disrupt global exports. Significantly, IATA has asked for a more sombre and even handed approach.

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IATA added, “ It is the means to market for a third of the goods traded internationally.”

According to IATA, aviation also plays a unique role in connecting business to markets, uniting family and friends, bringing people together to solve problems, build understanding and develop global insights.

To this end, IATA is actively promoting the value of aviation, it avers. The association adds, “Our goal is to partner with governments, businesses and consumers to create a shared understanding of the value that can be created from air travel - and how it can be enjoyed.”

Lastly, IATA says, “Our hope is that this, in turn, will encourage governments to take a smarter regulation approach that maximizes aviation’s potential and allow it to fully contribute to world society as a force for good.”