As India fights the battle against Covid-19, the riding community has had to hit the brakes on their motorcycles. Whilst the entire country stays safely parked at home, Royal Enfield has rolled out the TimelessClassic campaign to celebrate the spirit of pure motorcycling.

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The campaign will run across Royal Enfield's social media handles on Facebook and Instagram and will enable the Royal Enfield owners to feature on the social media handles of the brand.

 

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Motorcycling enthusiasts can participate in the campaign by sharing their favorite ride and adventure memories on the Classic 350 with #TimelessClassic and tagging @royalenfield in their posts.

These can be shared either in the form of a photo, a video or a reel. Users can also find the signature Royal Enfield Classic thump on Instagram Reels to create short videos of their choice. Select entries will get a chance to be featured on Royal Enfield’s social media channels.

Speaking on the campaign, Lalit Malik, Chief Commercial Officer at Royal Enfield said, “The Classic 350 has been a cornerstone of Royal Enfield’s modern history in India and globally. A truly iconic motorcycle, it has not only set the benchmark for leisure motorcycling but has also enjoyed the community’s affinity over the years. The motorcycle has been a trusted companion to millions on their memorable journeys, and the Timeless Classic campaign is a celebration of these riveting tales of riding.”

In the past, Royal Enfield has rolled out a host of unique, engaging initiatives that have witnessed active participation, engagement and brand interaction from riding enthusiasts across the world. Some of these campaigns such as #TripStory, What’s your Adventure, #ArtofMotorcycling have brought together a diverse yet inclusive community of motorcycling enthusiasts under a common umbrella and enabled them to bond on their shared passion of Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles.

A division of Eicher Motors Limited, Royal Enfield operates through 1,025 large format dealerships and 1,031 studio stores in all major cities and towns in India and exports to over 60 countries around the globe.