In a major development and good news for online shoppers, Amazon has announced Prime Day 2020.  Now in its fourth year in India, Prime Day starts at midnight on Thursday, August 6 and will run for 48 hours. Amazon Prime Day Sale 2020 offers members two full days of the best in shopping, savings and blockbuster entertainment from the comfort and safety of their homes, says the company.

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TOP DETAILS of Amazon Prime Day Sale 2020

-48 hours of exclusive shopping  - Starting 12 midnight on August 6 until August 7

-Best Deals across smartphones, consumer electronics, appliances, TVs, kitchen, daily essentials, toys, fashion, beauty and more. Get the best ever deals on Echo, Fire TV and Kindle devices

-Over 300 new product launches from top brands

-Shop from thousands of emerging brands from Amazon Launchpad, artisans and women entrepreneurs from the Amazon Karigar and Amazon Saheli and other small sellers as well as local shops from all over India offering over 150 new product launches and hundreds of deals on unique products like  Blue pottery home décor by Shiv Kripa Blue Pottery (from Jaipur), Ethnic wear from Cotton Shopy (from Surat), Mattresses from Restolex (Bangalore), Fresh flowers from Rose Bazaar (Bangalore), Leather bags from Kompanero (Kolkata), Home-workout essentials from  Aprodo (Jalandhar) and more

-Shop small to save -  During the 14-day lead-up to Prime Day, midnight 23 July 2020 till 5 August 2020 23:59 pm, members can shop from millions of unique products offered by SMBs and get 20% cashback up to INR 200* on their Prime Day purchases

-Save Big - On Prime Day members get 10% instant discount with HDFC Bank Debit & Credit Cards & EMI transactions

-Make Prime more rewarding with Amazon Pay – Enjoy secure, fast payments and daily rewards with Amazon Pay. This Prime Day, get rewards of Rs.2000+ on your everyday essential payments and shopping with Amazon Pay.  Members can enjoy 5% reward points + 5% instant discount on Prime Day purchases with the Amazon Pay ICICI Bank Credit Card.

-Just Ask Alexa – Look out for Alexa exclusive offers on bill payments using Amazon Pay. Closer to Prime Day, get all the details about the event - dates, news, Amazon Prime Video & Prime Music releases and more by just asking Alexa on your Alexa enabled devices or Amazon shopping app*. Just say, “Alexa, what’s new on Prime Video during Prime Day”. Discover interesting and inspiring stories of dreams and ambitions from Indian small businesses by simply saying, “Alexa, tell me an Amazon seller story”

Big gift for online shoppers from SMBs

"This Prime Day, thousands of Small & Medium Businesses (SMBs) will offer unique selection to Prime members that allows them to rebound from recent challenges. Members will have the opportunity to discover and purchase unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar as well as enjoy deals and offers extended by lakhs of small businesses. During the lead-up to Prime Day, members can shop from millions of unique products offered by SMBs to get 20% cashback up to INR 200* on their Prime Day purchases," Amazon said in a statement.

Commenting on the Amazon Prime Day 2020, said, Amit Agarwal, SVP & Country Manager, Amazon India, said, “Prime Day is back again this year offering a unique opportunity for our members, to discover joy with a two-day event (Aug 6,7)  filled with best of deals, hundreds of new product launches, blockbuster entertainment and more, all from the safety of their homes."

“We are super excited that members can start discovering joy early ahead of Prime Day and earn cashbacks every time they shop from tens of thousands of small businesses including local stores, karigars, and saheli entrepreneurs, while supporting their business in these challenging times," Amit Agarwal added.