IndusInd Bank today announced the launch of its redesigned website — indusind.com — to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. The newly designed and launched website will help customers to meet their digital banking requirements post-lockdown. The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant Content Management Platforms – Adobe Experience Manager. The all new website enables users to seamlessly navigate through the various products and services of the Bank, thereby enabling the Bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

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Elaborating upon the new website; Anil Ramachandran, EVP and Head – Marketing & Retail Unsecured Assets at IndusInd Bank said, “This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient. The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

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Speaking about the launch; Ritesh Saxena, Head - Direct Banking, IndusInd Bank said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers. The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”