Currently, India is celebrating an auspicious occasion, Ganesh Chaturthi, which started from September 13 onward and will continue for a period of 11 days. During this occasion, the largest lender State Bank of India (SBI) has taken an initiative to make its customers very happy. SBI has tied up with PC Jewellers to give 15% discount on the company's diamond jewellery. 

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SBI through its official Twitter account said, "This Ganesh Chaturthi, PC Jewellers, and YONO SBI add more shine to your celebrations with 15% off* on diamond jewellery at the YONO Sparkling September!"

The offer period is valid from September 12 to September 16, 2018. 

It needs to be noted that, SBI already hinted about the offer way before the festival began. On September 11, SBI launched a new YONO Diamond Festival where a customer can avail special offers from leading jewellery brands.

SBI YONO is one of the successful digital platform for the bank. In the month of May, the bank mentioned that about 4.37 million downloads have been made of this app, with 1.90 lakh logins per day.