Buying large appliances like TV, refrigerators, air-conditioners, etc have been difficult on e-commerce websites because of their delayed delivery and installation times. Flipkart is now trying to change this. 

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

Flipkart, on Friday, said that the company is revamping its large appliances category. It said, "Through this revamp, Flipkart will take its market share to 80% this festive season."

It further said, "In order to address the significantly higher demand surges in the festive season, Flipkart has immensely ramped up its product selection and stock levels to offer the widest range of top rated products across leading brands at great prices."

Also, since these large appliances took more time than usual for delivery and installation, Flipkart said that it has enabled a unique capability of synchronising Next Day delivery and installation in top 13 cities within a few hours for brands that have partnered with the company’s in-house service partner, Jeeves. 

"Furthermore, to meet customers demand for speedy and efficient deliveries, Flipkart has built 9 dedicated warehouses and last mile network for Large Appliances with specialized capability of handling fragile and bulky items in order to deliver damage free and assured next day delivery service. Several leading TV and Appliance brands have tied up with Flipkart to extend this service to 70% of Flipkart’s customer base," the company said. 

Sandeep Karwa, Head - Large Appliances at Flipkart, said, “Through this revamp, we have significantly beefed up our robust supply-chain offering customers and enhanced selection at affordable prices. We will offer customers the best of all factors relevant to purchasing Large Appliances – Best Brands, Great Prices, Assured Service, Best Exchange and Best Warranty.”