E-commerce websites lure in higher online shoppers from Tier II cities in Q1 FY18
Shoppers from Tier II and Tier II+ cities are now on the e-tailing radar as e-commerce websites sales linger.
Key Highlights
- There has been a 6% rise in the monthly active shoppers.
- Majority of the shoppers came from Tier II and Tier II+ cities.
- Demand for fashion apparel grew in Q1 FY18.
Higher number of online shoppers have emerged from Tier II+ and Tier II cities like Patna and Coimbatore. Active shoppers increased up to 6% in the April to June quarter of this year, insights by RedSeer consulting revealed on Tuesday.
“The industry witnessed decent Q-o-Q growth in monthly shoppers count in Q2’17. Monthly active consumer count grew by ~5-6% from the previous quarter. Majority of the new customers who joined, belonged to Tier-II and Tier-II+ cities,” the report said.
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