Did Flipkarts Big Billion Day win round one in festive sales battle with Amazon?

Key highlights:

• Flipkart claims that it captured 70% of the country's online shopping market during festive sales
• Preliminary analysis shows that Flipkart's GMV will be close to double that of Amazon
• Estimated that sales during the period revised to Rs 8,500 crore

As e-commerce companies festive sales come to a close on Sunday, so does the five-day period filled discount and multiple offers. During this time Flipkart claims to have gone much ahead of Amazon with its Big Billion Day sale.

The Indian e-commerce firm claims that it captured 70% of the country's online shopping market during this period, according to a Business Standard (BS) report.

Though both the companies have not revealed their data on gross merchandise value (GMV) or the number of units sold, but preliminary data by RedSeer Consulting shows that Flipkart is way ahead of Amazon during this five-day sale period.

Anil Kumar, CEO of RedSeer Consulting in the BS report said that their preliminary analysis shows that Flipkart's GMV will be close to double that of Amazon.

While the research company estimated that sales during the period would reach Rs 10,000 crore, they have now revised that to Rs 8,500 crore. It also said that the e-commerce market during the festive sales period has grown by 35% over the last year.

Flipkart likely to be winner in festive sale with 80% looking to buy from e-commerce site