Ban on condom commercials counterproductive for India, says Brand Guru
Condom ads will not be aired for nearly 16 hours in the day for fear of it being indecent for children. We ask - should brands disguise contraceptive advertisements to increase awareness?
More recently ads by European brewer, Carlsberg have been taking the advertising space by storm.
“Go after content that is luring and after content that is obscene but don’t stop the entire category from advertising. That is counterproductive,” Bijoor concluded.
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