All about Baba Ramdev led Patanjali BSNL offers:  FMCG company Patanjali, led by Baba Ramdev has launched Swadeshi Samriddhi SIM cards in alliance with state-owned Bharat Sanchar Nigam Limited (BSNL). Tying up with Patanjali is good news for BSNL, which is trying to stay afloat in the market that has been disrupted by Reliance Jio. State-owned telecom operators do not have the freedom like the private ones to continue using cheap data plans, however, BSNL has prepped up to mark its presence with a list of offers. 
BSNL on Tuesday tweeted the details of this new Patanjali BSNL Rs 144 Swadeshi Samriddhi SIM card: 

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The data pack, named Patanjali BSN - 144, gives free unlimited voice calls, no roaming charges, 2GB data per day and 100 SMS per day. This offer will be available in denominations of 3 namely Rs 144 pack for 30 days, Rs 792 pack for 180 days and Rs 1,584 for 365 days. 

This special plan is available for members of Patanjali organisations like Bharat Swabhiman, Patanjali Yoga Samiti, Mahila Prakostha, Yuva Bharat, Patanjali Kisan Seva and Swadeshi Samrudhi Card Holder. 

For activation, customers can visit nearest CSC/ retailers along with Employee ID of Patanjali. One can get, membership fee documents, receipt of above mentioned organisation and swadeshee Samrudhi card, etc. 

Patanjali, which entered FMCG market in 2006, has given sleepless nights to major players like Colgate Palmolive, Hindustan Unilever, Nestle, Dabur and Emami. The company produces  products in the categories of personal care and food. It manufactures more than 900 products including 45 types of cosmetic products and 30 types of food products. 

The method to beat these big FMCG players has been simple for Patanjali as it sells these products at cheaper rate compared to rivals. This business module is something which RJio has already mastered.