The survival of any country’s retail markets is hugely dependent on the purchasing power of a specific tier of its population. In India, that power is held by the middle class and the working class. Unfortunately, these classes don’t enjoy the financial freedom to buy just about any product. They want to buy things that are useful and truly worth the bang for their buck—or rupee.

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As consumers, their purchase decisions are mostly driven and influenced by a number of very practical factors like the product’s price, its life cycle, usage reliability, available warranty etc. Go back a decade or so, and the influence was mostly just word of mouth—from neighbours, relatives, friends, colleagues, etc. People also did market surveys back then, trying to find the best product under their budget. And while the word of mouth still remains to be a huge influence on the purchase decision of many, people have gotten rather busy conducting old fashioned market surveys and research. Instead, now, once they hear about a product, they get online to check its reviews before making their decision. But, it is impossible to say how authentic a product review is without running a background check on the review website and the reviewers themselves.

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best product in India that is truly worth your hard-earned money, check out its review on the ECD India website.

Unlike other similar websites, their reviews are not driven by vendor offered commission rates. They, instead, focus their reviews more on a consumer-centric, practically examine and scrutinise every product before publishing a review, and don’t force any kind of biases on their audiences.