Key Highlights

  • Amazon said its Prime member enrollment doubled from July 2017 and also increased four times during the sale.
  • Amazon was offering customers a 'last chance' to enroll for Prime at Rs 499 per year.
  • The company is still allowing members to enroll for Rs 499.

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E-commerce major, Amazon India on Friday released a report on its recently concluded Diwali sale – Great Indian Festival. In the report the company claimed to have garnered nearly four times the number of regular sign-ups for its exclusive programme – Amazon Prime.

“We saw a 4x (four times) increase in customer sign-ups for Prime,” Amazon said.

During the festive season which kicked off in India with Ganesh Chaturthi, Amazon was advertising for its Prime membership. Amazon Prime is a paid service available in 13 countries and gives shoppers benefits and deals unavailable to others.

Amazon kept up with the promotion of its Prime programme with ads flashing, “Last chance to join Prime at Rs 499 (instead of Rs 999) a year.” This implied that Amazon would later revise the rates of Amazon Prime membership to Rs 999 per year.

“Customers rushed to buy Prime membership before the special introductory price of Rs 499 ends,” Amazon added.

However, Amazon is still offering Prime at Rs 499 per year.

Five day sale garners Rs 9,000 crore; Flipkart eats into Amazon’s revenue pie