Dave Limp, Senior Vice-President of Devices and Services, Amazon, was spotted wearing Apple AirPods while promoting his firms newly-launched Echo Buds in a video interview.

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"You`d think that Limp would want to be seen in Amazon`s new Echo Buds, but that`s seemingly not the case. The slip-up was first spotted by John Paczkowski on Twitter, and you can see the video for yourself here," 9to5Mac reported on Wednesday.

In the video, the Amazon executive is spotted wearing a single AirPod in his right ear while talking about the Echo Buds and other Alexa-enabled products launched by the retail giant.

"We regularly see Apple competitors using Apple products, namely through companies and celebrities tweeting promotions for Android devices using iPhones," it said.

Amazon`s Echo Buds offer five hours of battery life, touch controls and noise cancellation developed in partnership with Bose.