Breaking away from its traditional ‘End of Season’ sale, which lasts nearly 6-7 days, Myntra will now host their ‘End of Reason Sale’ (EORS) for a period of just two days on July 2nd and 3rd.

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“Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year. With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days,” Myntra CEO, Ananth Narayanan said.

Myntra’s largest shopping festival will display more than 2000 fashion brands offering up to 80% discount.

According to an ANI report, the shopping festival will have a range of top brands including Nike, United Colors of Benetton, Forever 21, Mango, Marks and Spencer, Tommy Hilfiger, US Polo, Roadster, HRX, Louis Philippe, Anouk, Roush amongst others.