After a grand unveiling at the Auto Expo 2020 as the HBX Concept, the company has christened this highly anticipated SUV as ‘PUNCH’. Leading up to its national launch this festive season, Tata Motors had teased the PUNCH on 23rd August, its first SUV built on ALFA-ARC (Agile Light Flexible Advanced Architecture), developed under Impact 2.0 design language, Tata Motors has mentioned. Tata Motors recently tweeted that it has added Harman infotainment in the PUNCH.